Anthony Jay Robbins was born Anthony J. Mahavoric in North Hollywood, California, on February 29, 1960 and is an entrepreneur, best-selling author, philanthropist and the nation’s #1 Life and Business Strategist. He became well known from his infomercials and self-help books: Unlimited Power, Unleash the Power Within and Awaken the Giant Within. In 2007, he was named in Forbes magazine’s “Celebrity 100” list, earning an estimated $30 million annually.
His surname was originally spelled ‘Mohorović’ and is of Croatian origin. Robbins is the oldest of three children and his parents divorced when he was 7. His mother then had a series of husbands, including Jim Robbins, a former semiprofessional baseball player who legally adopted Anthony when he was 12.
His father could not provide for their family, so he left them. His mother started abusing alcohol and prescription drugs sometime after. While growing up, Robbins helped provide for his siblings. Robbins was raised in Azusa and Glendora, California. He was elected student body president in his senior year and grew 10 inches in high school, a growth spurt later attributed to a pituitary tumor. He has said his home life was “chaotic” and “abusive.” When he was 17 years old, Robbins’ mother chased him out of the house with a knife, and he never returned. Robbins later worked as a janitor, and did not attend college.
Robbins began his career promoting seminars for Jim Rohn. Later, without any educational background in psychology, Robbins began his own work as a self-help coach. He taught neurolinguistic programming (NLP) and Ericksonian hypnosis after training with NLP co-founder John Grinder. In 1983, Robbins learned to firewalk and began to incorporate it into his seminars. Robbins’ use of board breaking, skydiving, and later firewalking in his seminars is intended to help participants learn to push through their fears.
Robbins promoted his services as a “peak performance coach” through his books and TV infomercials. His first infomercial, Personal Power, was released in 1988 and produced by Guthy Renker. Early infomercials featured celebrities such as Pro Football Hall of Fame quarterback Fran Tarkenton and actor Martin Sheen. By 1991, an estimated 100 million Americans in 200 media markets had viewed his infomercials.
In 1997, Robbins began the Leadership Academy seminar. Robbins is a featured speaker on the seminar circuit sponsored by Learning Annex. Robbins appeared as a featured speaker at the 2006 Technology, Entertainment and Design (TED) conference. As of May 2016, his talk was the seventh-most viewed TED talk.
Robbins is involved with the Robbins-Madanes Center for Strategic Intervention, which focuses on personal, family, and organizational psychology, and claims to help people “find breakthrough strategies and solutions for overcoming the problems that confront us all.”
In 2014, Robbins, along with a group of investors including Magic Johnson, Mia Hamm, and Peter Guber, acquired rights to launch a Major League Soccer franchise in Los Angeles, California. The team is scheduled to begin competition in 2018.
Robbins is the author of six internationally bestselling books, including most recently New York Times #1 bestsellers UNSHAKEABLE: Your Financial Freedom Playbook and MONEY: Master the Game. Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time, and more than 4 million people have attended his live seminars.
Tony Robbins is a founder or partner in more than thirty companies in various industries, ranging from technology (virtual reality) and sports (Major League Soccer) to events and hospitality, including the #1 rated resort & spa in the Fijian islands. These companies have combined annual sales of $5 billion.
He has been honored by Accenture as one of the “Top 50 Business Intellectuals in the World,” by Harvard Business Press as one of the “Top 200 Business Gurus,” and by American Express as one of the “Top Six Business Leaders in the World” to coach its entrepreneurial clients. Fortune Magazine’s cover article named him the “CEO Whisperer,” and he has been named in the top 50 of Worth Magazine’s 100 most powerful people in global finance for two consecutive years.
His work has touched the lives of top entertainers, such as Aerosmith, Green Day, Usher and Pitbull. Billionaire business leaders seek his advice as well; casino magnate Steve Wynn and Salesforce.com founder Marc Benioff are among those who call on him for coaching.
Robbins is an active philanthropist: Through his partnership with Feeding America, he has provided over 200 million meals to those in need in the last two years, and he is on track to provide a billion meals by 2025. He has also initiated programs in more than 1,500 schools, 700 prisons and 50,000 service organizations and shelters. He provides fresh water to 100,000 people a day in India to prevent waterborne diseases, which the #1 killer of children in that country.
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“Lateef is a wonderful writer and spiritual leader. He is on a mission to bring spiritual guidance to the world through his books and website.”
“I had the opportunity to get to know Lateef as a member of the Atlanta Urban League Young Professionals. As President of this great organization, I had the opportunity to interact with active members of the organization. Lateef was a member that participated in many of the professional development workshops and always willing to assist and lead different activities. Lateef was a member that you can count on to make a difference and always be counted on for community service activities. It was a pleasure to have Lateef as an active member of the Urban League family.”
William Bryant JrPerformance Coach/External Consultant
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Rochelle Mack-TateSocial Worker
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Frank DeVitoSpiritual & Educational Entrepreneur
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Capt Godfrey WeekesLand Attack Dept Officer
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Tim KaviFreelance Writer
“Lateef Warnick promotes openness, diversity and tolerance, but more importantly the appreciation of good qualities in others. Paradoxical as it may sound, I think Lateef has managed to combine and connect his business and financial skills, and to some extent, his military training to create something much bigger, but also much more fundamental – a spiritual grounding! Lateef as a result of this spiritual wellness through his Concept YOUtopia & 1 S.O.U.L forum, encourages others to share their spiritual experiences, beliefs and insights thus promoting openness and diversity.”
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Dr Derek LamarDirector
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Fred Ogletree MBADirector
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Marlon AndrewsBusiness Management
“As a Christian, I’m a practitioner of Indian yoga and Buddhist mindfulness meditation. In addition, I’ve spent many years observing and participating in the ceremonies of the Ojibwe Uti and Lakota tribes. I’m also a lifelong student of comparative religion and philosophy. This gives me a good background to evaluate Lateef’s knowledge of spiritual disciplines like Yoga. He has a good overall knowledge of spiritual practices, metaphysics, new thought and mysticism. I believe his spiritual background and knowledge, as well as his previous Navy and business backgrounds, give him much insight and expertise to be the CEO of his current spiritual social network.”
Randy KempB2B Technology Writer